Do your clients really love you? Here is one measure

by Jan 11, 2011Insights, Interesting People, Startup

Yesterday I had a discussion with a partner that has done an amazing job helping me promote my business during my first year of operation.  The discussion was difficult because I need to alter my relationship with them from a monthly basis to an as needed basis.  They were valuable and I need them on my virtual team, but I have to do things a little differently in year 2.  It was a great discussion and I left feeling upbeat, as I always do.  As I sat down this morning I realized I had to add another sales goal to my list – Find Clark Communications another client to replace my business. I like them so much I want to sell for them, and they did not ask me to do this. I know that is a strange reaction, but that is how good they have been to me.  I owe them another client.  

So what do they do that makes them so special?

  • They get as excited about my business as I do:  When someone really believes in you it is obvious – they always have energy for what you are doing and it always feels like you should be paying them more.  Imagine that last thought?
  • They really care about how I am doing:  The first question from them is always about me – then about my business. Startup is not easy.  They understand that and tend to the entrepreneur first, then the business.
  • Their service feels like a friendship:  Friendship is not about connecting on LinkedIn or Facebook, it is about doing the little things just because.  When you sit next to someone you hear their conversations and do lots of ‘little’ things that are just part of working with someone.  It is part of being a friend – – you do things just because.

American Express made the priceless concept into a commercial that always made me smile.  One question we should be asking ourselves every day is What can I do to become priceless to my clients?  Hmmmmmm . . . . . . . .

Thanks Clark Communications.  More specifically, thanks Craig and Jen. 🙂 Now I need to go find that new client . . . .

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